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Mediapreneur start-ups showcase breakthrough solutions and products at SWITCH 2018

Imagine a hotel keycard that can predict your preferences and provide targeted e-Concierge services, or a holographic classroom lesson in schools. These are no longer just visions but some of the breakthrough products brought to life by start-ups from Mediapreneur, Mediacorp’s incubator programme and on show at the Singapore Week of Innovation & TeCHnology (SWITCH) 2018.

Mediapreneur’s current Batch 4 startups, Sticheo and TellMe are applying disruptive technologies like holography, artificial intelligence (AI) and Internet of Things (IoT) to convert their ideas into commercially viable solutions. Innovators, technopreneurs and investors converging at SWITCH 2018 are invited to Mediapreneur’s booth to see the solutions at work. SWITCH 2018 is a platform concept bringing together partners in the innovation ecosystem in a series of complementary events., a mixed reality (MR) start-up, will exhibit their real-time and real-space holographic technology that allows schools to create engaging and immersive content and provide a MR experience for students.

Sticheo taps on computer vision and AI to identify spaces in video content for product placements, allowing seamless integration of ads in a non-disruptive and highly scalable fashion.

TellMe’s smart hotel keycard utilises interactive IoT to allow guests to use it as both an access card and e-Concierge, while allowing targeted ads to be served to them, based on their user patterns.

All three start-ups joined Mediacorp’s incubation programme in July 2018 as Mediapreneur’s fourth batch of budding entrepreneurs. Successful applicants embark on a year-long incubation programme, benefitting from a structured programme that offers both infrastructural support and guidance from experienced mentors. In addition, Mediacorp provides start-ups with a head-start to doing business in the real world through prospective partnerships with Mediacorp’s stable of products and business

On the start-ups, Guillaume Sachet, Mediacorp’s Head of Social commented, “Converting great ideas into workable solutions that stand the test of commercial viability is the bedrock of Mediapreneur. We are extremely excited by this batch, many of whom have a strong advertising focus, which is core for Mediacorp. We look forward to partnering them on their innovation journeys to transform advertising formats and deliver more value to both our audiences and advertisers.”

On the experience of being part the Mediapreneur programme, Ian Wu, founder of TellMe said, “We hope to leverage Mediacorp’s vast advertising expertise to become the #1 advertising platform for brands to connect with tourists and travellers.”

Applications for Batch 4 are open till end of the year. Interested applicants can apply via

About Mediapreneur
Mediapreneur is Mediacorp’s incubation programme for media-related start-ups. Start-ups admitted to the Mediapreneur will go through a one-year structured incubation programme. Start-ups will be housed at Mediacorp Campus located within Mediapolis@one-north and receive seed funding of up to S$50,000 in exchange for a small amount of equity. More importantly, start-ups will receive help and guidance from experienced mentors on all aspects of their business on a regular basis and be able to access an extended mentor network of established entrepreneurs, investors and technologists. There will be opportunities to tap on Mediacorp’s considerable intellectual property, such as news and entertainment content, Mediacorp’s platforms such as TV and radio and tie up with the many business.

Media contact
Angeline Yap
Specialist, Brand and Communications
ID: +65 6819 7549

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